Its all about link buildings,promotion of your website by using or interacting with other platforms like Facebook,Twitter,LinkedIn,Google Plus,Tumblr,Instagram,Facebook messenger,etc.So we can say that you have to build your reputation/backlinks by interacting with your blogs,articles,small post to other's website,social groups,forums,etc.Off-page optimization process is different compare to on-page because here you have to totally concentrate on different websites/activities as we don't do in on-page.
As many other webpages will give the rating/backlinks then that's better would be the position in the search engines.
Ans:A backlink is a hyperlink that links from other web pages which back to your own web page.As many backlinks you will get that will as much good for your ranking.
Step 1: Directory Submissions
websites like Dmoz,yellow pages,etc where website url's are listed in category ---> sub category, called as web directories.
You can get many of directory submission sites in google by typing "Top 100 directory submission sites",etc contains directory submission keyword.
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| directory submission sites list in google |
Directory Submissions sites
To get a strong backlink from such sites, you have to select the right category ---> sub category ---> sub sub-category if present and add or submit the URL/LINK.
Q:HOW TO SUBMIT YOUR WEBSITE INTO A DIRECTORY SITE?
ANS:
a.Open directory submission sites
b.Then you will get paid,free,reciprocal option
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| directory submission sites step 1 |
c.You have to choose free and if you you want instant approval then go with paid listing.
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| directory submission sites step 1-1 |
d.Mention your keywords in the title,
e.In url give your website address,
f.In description give unique content related to your webpage.
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| directory submission sites step 2 title,url,description |
g.click on submit button.
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| directory submission sites step 3 click continue to submit the form |
The approval rate is nearly 10%, it takes 1-90 days for the links to get indexed.
But there are some directory sites who will give you instant approval for that You can get many of directory submission sites in google by typing "Top 100 instant approval directory submission sites","Top instant approval directory submission sites",etc contains instant approval directory submission keyword.Its difficult to find genuine instant approval sites but your small research can give you backlinks.
confirmation of link status:
The link will first go for review.If the link will approved/rejected then you get the notification in the email and approved link must get indexed by the search engines, then only the ranking would get affected, the backlinks that have been found by the search engines.
Daily atleast 5 directory submissions / keyword can be done.
Q:How to check backlinks in webmaster tools?
Ans: go to ---> search traffic ---> click on links to your site.
Step 2: Article Submissions:
Article submission itself says that submitting article,so article is nothing but it will consist of your online business content relevant on your keyword and that will be published or submitted among different article submission directories.
Q.How to write articles or submit in article sites?
Ans:
Write your keywords in the title, description and summary of the submission form, place your backlink code in the resource/editor/author box present at the bottom of the submission form in article sites so that if some one click on that that will redirect to your ownsite.
There are certain websites that are like open blogs in which registered users can login and post their articles,but you have to post your articles in relevant topic section where actually discussion is going on and for best traffic always look for latest topic discussion forum.
Precautions while submitting articles:
There are some article sites which will approve your link/article instantly but for that you have to publish different article in every website.Don't try to copy article.If you submit the copied content approval rate is nearly 25% else for unique content approval rate is as high as 75%.
Article backlinks are very strong because of it's hundred percentage Niche backlink.The backlinks of article sites are strong and links are indexed within a month.
Step 3: Press Release Submission:
Q.What is RSS Feeds?
Ans:RSS stands for Really Simple Syndication, it is an xml file that carries the live duplicate content or copy of the webpage or part of the webpage.
QWhy to use RSS Feed?
Ans:The main use of the RSS Feed is to get live information like cricket score, news, weather data, stock price, gold price, forex etc... and this can be placed in your site or any other sites.
Q:How to get RSS Feed?
Ans:A website must be having a feed burner software inorder to supply the RSS Feed to others and the receiver must be having the Feed Reader software to consume the RSS Feed.
By default these software's are installed in the blogger and WordPress,
In blogger you can check the RSS Feed at the location:
xyz.blogspot.com/rss.xml
or
seo.blogspot.com/rss.xml
In wordpress:
seo.com/?feed=rss
To use any RSS Feed in blogger and wordpress, make use of Feed Gadget and RSS Feed widget respectively.
What we get by using RSS Feed?
In press release submission we get backlinks for the home page of the website and rss feed url.
The job of the press release website is to collect sample article along with the RSS Feed, and in return supply to the news bases niche websites, in case they subscribe then your new pages would automatically have the backlinks the moment they are published.
The process of submission is same like article submission but in press release submission we must get backlink for the homepage and one for RSS Feed url and it has to be placed with the body at the bottom. The article should be based upon the your website or the industry/category of your website.
PR submission is important as this is the only step in the offpage that gives multiple backlinks and that too for the newest pages but the approval of PR submission and RSS Subscribers would be max. for news based website. Apart from PR submission one must also submit the rss feed in the rss feed directories. The approval rate is between 10% - 25%, daily 2 PR submissions / website for 30 days is recommended and daily 5 RSS directories submission / website atleast for 60 days.
Step 4: Social Media Optimization
There are some major social websites like Facebook,Twitter,LinkedIn,Google Plus,Tumblr,etc where any one can share their information with other by creating or joining social groups,community,etc.Using Social media optimization you will not only get quality backlinks even you will get huge traffic to your site.
Social media optimization also helps in brand building and connecting the visitors in groups through social networking channels. In a single website, multiple submissions can be done instantly.
Q.Why Social media optimization play a powerful role in SEO?
Ans:
Social media optimization sites have high PR and low Alexa rank. SMO will generate backlinks and more visitors also to your site.You don't have to wait for approval means automatic 100% approval guaranteed and backlinks will get indexed fast than other submissions.
Precautions:
if you do lot of submissions in the same site or open lot of dummy accounts in the same site your accounts would go in spam and your profiles will be suspended.
Q.How to do socail media optimization?
Ans:At present every one if familiar with social media and using on regular basis.So if you want to promote your business and make it as a popular brand you have to go through Social Media.As you do the posting in your profiles same as you have to do it here but something you have to take care is :
a.Make sure to give username as your keyword while you are creating your account so that it creates a
niche permalink.
b.Whenever you put any content regarding your product,services,company,etc that should be unique and attractive,creative so that it leaves a good image,popularity.
c.You have to post content on regular basis.
d.If any of your post get more like,comments then again promote that post in different languages or pattern.
e.Join groups related to your keyword and post unique,good contents on that because people under that groups are really dedicated for particular topics So, that at least your content should satisfy them regarding their questions and other post.
How to Join the social media Group?
Ans:In social media as Facebook,Twitter,LinkedIn,Google Plus you will get a
search box, in that search box you have to type your keyword like "on-page seo,seo,off-page seo" any of them and click on search.
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| Social Media |
Then you have to click on groups after that you will be able to see the groups related to your keywords.
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| Social Media groups |
Some groups may be open and some of them will be closed.
So click on join group,may be that will get approved by the owner of group.
once you get approved then you can start posting on that groups.
Most important is that you will get the groups related to your all the keywords like "what is Seo,on-page,off-page,etc".So remember for more traffic,popularity you must post the content related to that group means in on-page you have to put the content related to on-page.
f.You can create your like page also.
Step 5: Blog Commenting
Blog commenting means to do comment on Blog/page which can be visible as box at the bottom of the blog/page.The main purpose of giving this comment box is to get interacted with visitors So, that the blog/page owner can know whether visitors are getting satisfying with the content or not and moreover visitors can communicate with admin for more contents or other queries.
As a website owner the advantage to have the comments box is to get updated content automatically from the visitors, with natural keyword density and uniqueness, like wise every page is updated frequently that helps in faster indexing of the webpages.
So the web/page which is related to your keyword then you can also promote your website by leaving your backlinks in that comment box.
Step 6: Profile Creations
Most of the popular social and forum websites have profile pages, in some of the profile pages we have a provision to give the website address too. So, to get a strong backlink we just need to sign up and place our website url / anchor text link.
Eg. Profiles.google.com
Profiles backlinks are very important for SEO due to :-
1. They give auto-approved backlinks
2. They are indexed very fast as they are from the top level pages.
3. The PR power of profile is highest amongst all other steps of off page as it is from top level page of the website.
4. Most of the links in Profile are by default DoFollow.
Precaution: Do not place more than 3 links in a profile page.
The total number of profile backlinks should not cross 10% of overall backlinks for your website that has been indexed in the webmaster tools.
Above are well know and below are some more steps which are good enough and going to work up to long time-----
Bookmarking,
Classifieds,
PPT submission,
Video Promotions,
Business Listing,
Blog Submissions
News posting
pdf Sharing
Image sharing
Email Marketing